Vishal set out as a first-generation entrepreneur with a vision to give a contemporary form to the traditional wisdom of Ayurveda. His strategic expertise on product conceptualization, innovation and organizational development around research and development has him at the forefront of Upakarma Ayurveda’s growing foothold in the global market. Upakarma Ayurveda is now a leading D2C player in the health, wellness & beauty industry on the top e-commerce portals. He has over 17 years of experience in business strategy, marketing and brand building.His strategically planned thought-leadership also caused disruption in a saturated market ruled by Indian corporate giants.The company’s clarion call was simple but connected with customers across the country – Upakarma was born to “Balance Your Life”. He was awarded with the ‘Entrepreneur of The Year 2021’ award by the prestigious Entrepreneur Media.