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Vineeta Singh
CEO & Co-Founder,
SUGAR Cosmetics

Vineeta Singh is the CEO & Co-Founder of SUGAR Cosmetics – the cult-favourite beauty brand amongst Gen Z and Millennials.The company has scaled faster than any other and is now one of the top 4 cosmetics brands in terms of sales contribution in the country. It has a physical presence of over 35,000+ retail touchpoints as of 2021 across 540+ cities and has a digital community of five million beauty enthusiasts across all platforms with its own website and mobile app getting more than a million unique visitors every month. Over a decade ago, IIM Ahmedabad/IIT Madras alumni, Vineeta Singh had declined a top dollar investment banking placement offer to start her own venture. Having served in leadership positions at various other multi-million-dollar businesses since and successfully building India’s largest beauty subscription service along the way – Vineeta co-founded SUGAR Cosmetics in 2015 with a single-point agenda of creating world-class makeup products with high-pigmentation that specifically catered to the Indian skin tone. Well-regarded in entrepreneurial circles for her business ventures, Vineeta is one of the investors on Shark Tank India, one of the most successful reality shows in the country in recent times, which witnessed Vineeta investing and mentoring the budding future entrepreneurs of India. As an esteemed voice in the industry, Vineeta has also spoken at multiple business summits and government platforms where she has shared candid details about her journey and the future endeavors in store for the D2C sector.


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