Tushar Malhotra is the Director of Sales and Marketing at Bisleri International Pvt. Ltd. With a career spanning of seventeen years, he has been responsible for spearheading the sales and marketing portfolio at Bisleri International through its multiple brand categories and leading the UAE business. He is also responsible for identifying key business drivers and setting up processes that help the organization deliver on top-line and bottom-line goals.
Being the driving force behind creating a strong position for Bisleri, Tushar has played a pivotal role in driving the narrative of hydration that endures performance. He has been critical in strengthening strategic associations and hydration partnerships with sports leagues to further solidify Bisleri's commitment to health and fitness. Additionally, he has refined the refreshment category by launching new brands under its portfolio and has strengthened the position of the e-commerce platform – Bisleri @Doorstep. His deep understanding of marketing communication has seen him drive successful campaigns, propel consumers on the difference between Bisleri and other brands, and strengthen category leadership.
Tushar has strongly built and restructured business processes where cost and operational efficiency drive competitive advantage in line with core organizational values. Bringing strong leadership skills in leading multicultural teams, he inspires young team members with the prowess to design and lead large-scale businesses.
In the past, Tushar has led dynamic roles across geographies in the consumer goods and luxury brand spectrum. He has held strategic positions in organisation such as Pernod Ricard, BMW Group and ITC. Tushar is an alumnus of the Faculty of Management Studies, University of New Delhi and has completed his MBA in Marketing.