Preetam Chhipa is the visionary Founder and CEO of Bagru Store, a rapidly growing ethnic wear brand known for its authentic hand block-printed, cotton daily wear suit sets. With a deep-rooted passion for Indian textiles and craftsmanship, Preetam transformed his fascination with the textile industry into a thriving business that bridges tradition with contemporary fashion. After completing his B.Tech in Engineering in 2018, Preetam took a bold leap in 2022 by launching Bagru Store, driven by his entrepreneurial spirit and love for India’s artisanal heritage. In just a few years, his brand has become a trusted name in the ethnic wear segment, celebrated for its sustainable production, skilled artisanship, and aesthetic design.
Under his leadership, Bagru Store achieved a remarkable ₹30 Cr in revenue in FY 2024, including both B2C and B2B segments. With an ambitious and focused growth trajectory, Preetam is aiming to scale the brand to ₹40–50 Cr in FY 2025, while working towards building an ecosystem that supports rural artisans and promotes Indian craft globally.