Ivy is a Finance Professional and Business runner with over 20 years of experience and has worked with Fortune 50 corporates and run and worked with start-ups. Her corporate experience was in Procter & Gamble, Nokia and largely in General Electric (GE) across its Capital, Healthcare and Water Technologies business where she was CFO for the Asia Pacific region. Ivy co-founded and ran BRAG, India's first tween innerwear brand. Then she was a Partner at Astravise, a CFO advisory for Start-ups & MSMEs. Before joining IPV, she was advisory CFO at Licious, focusing on building the finance team and the fund raise process.