Hitesh Jain, along with his brothers, is the dynamic co-founder of Aryan Clothing, a name synonymous with quality and innovation in the Indian fashion industry. Established over 24 years ago in Bangalore, Aryan Clothing began as a modest multi-brand outlet (MBO) and has since evolved into a thriving enterprise with a robust national footprint. Together with his brothers, Hitesh played a pivotal role in transforming Aryan Clothing into a trusted brand. His strategic foresight led to the launch of Citrus, Aryan Clothing’s flagship brand, which embodies a perfect blend of timeless style and contemporary trends.
Initially started out of necessity, Aryan Clothing quickly became a passion-driven venture under Hitesh’s leadership. One of Hitesh’s standout achievements is his instrumental role in expanding Citrus’ distribution channels across India.
He has personally built strong relationships with retailers, establishing a trusted and lasting connection that has strengthened Citrus’ widespread presence. His hands-on approach and deep understanding of market dynamics have been crucial in ensuring Citrus’ success in diverse markets. In 2024, Hitesh took the initiative to launch Citrus’ e-commerce business, a strategic move to meet evolving consumer demands and enhance the brand’s digital footprint.