Amritha Gaddam
Founder & CEO, The Tribe Concepts

Ms. Amritha Varshini Gaddam, Founder &CEO, The Tribe Concepts, India's first plant-based Ayurvedic skin & hair care brand. Founded in 2019 by women that embarked on a journey to provide safe and clean beauty, they aimed to bring about substantial changes in the beauty & wellness sphere. With an investment of Rs 20,000, the brand started in an old building owned by Ms. Amritha’s father in Rajahmundry. Amritha started her product line with a 90-day miracle hair oil which got them a lot of attention and positive reviews online. With 14 products in the portfolio and 5 lakh customers worldwide, the startup in the first nine months made huge revenues. A thoroughly modern, all-natural range inspired by Ayurveda, The Tribe Concepts harness the power of purity & natural ingredients birthed in the Indian soil. The products are backed up by the ancient science of healing and are crafted to cherish skin and strands with supernatural ingredients. Pioneering the no-chemical philosophy, The Tribe Concepts go the extra mile to care for the planet with plastic-free packaging, zero chemical usage & ethical practices as a token of gratitude.

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