Anurag Kedia
CEO & Co-founder of Pilgrim

Anurag brings 15+ years of experience in the beauty and wellness industry and is the brains behind product innovation, consumer insights & team building. His passion to meet the unmet desire of well-traveled and aware millennials, to experience global beauty offerings at their doorstep, and belief in the power of culture, teamwork, and hustle, have been instrumental in the company’s success. Adept at solving complex business problems through innovation and marketing-led strategy, Anurag comes with hands-on experience in building businesses from the ground up. He has a knack for building D2C brands which are fun, engaging & relevant for today’s audience. An engineer from IIT Bombay and a PGDM from IIM Ahmedabad, Anurag likes listening to classical music, reading books, and practicing meditation in his spare time.

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