Vishal Kaushik is Co-Founder and Managing Director at Upakarma Ayurveda- a Mankind Group Company and India’s fastest growing premium quality Ayurvedic brand. Vishal heads the strategic business & marketing decisions and product innovations in the company. The idea behind launching Upakarma Ayurveda was to bring in a new axis of superiority in the Ayurveda market - premium quality health & wellness products derived from the ancient knowledge of Ayurveda packaged in a delightful contemporary form. The company’s clarion call was simple but connected with customers across the country – Upakarma was born to “Balance Your Life”. The secret sauce for Upakarma’s success has been a strategically planned thought-leadership that also caused disruption in a saturated market ruled by Indian corporate giants.